marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례(instance…
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Download : 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사.pptx
마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사,경영경제,레포트
설명
_SLIDE_1_
All about Southwest
_SLIDE_2_
Outline
The firm Introduction
Secrets for success
Facing Problems
Suggestions
4P/ BCG Analysis
1
2
5
4
① Relatively
happy workforce
② Aggressive
fuel hedging
③ Point-to
-Point system
④ Consistent
Aircrafts
⑤ Simple Services
3
_SLIDE_3_
1. The firm Introduction
_SLIDE_4_
1. The firm Introduction
Boeing 737
_SLIDE_5_
1. The firm Introduction
The company’s founding story
Symbol of Southwest
Founder Herbert D. Kelleher
_SLIDE_6_
② Aggressive Fuel Hedging
① A Relatively Happy Workforce
③ Point-to-Point System
④ Consistent Aircrafts
⑤ Simple Services
Southwest airlines’ secrets for success
2. Secrets for success
_SLIDE_7_
① A Relatively Happy Workforce
Enjoy work environment
Southwest airlines’ labor structure
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
_SLIDE_8_
② Aggressive Fuel Hedging Strategy
Happy
Workforce
Fuel
Hedging …(skip)
순서
마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사 , 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사경영경제레포트 , 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 항공사
marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례(instance),항공사
레포트/경영경제
Download : 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사.pptx( 45 )
marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례(instance),항공사
다.